Whimsical, talkative, competent, stubborn, obstinate, compelling, helpful, eclectic, engaging. But above all asocial.

Commercial activity, in companies of any level, necessarily needs managers who make the market audience a natural field of struggle without exclusion of strokes.

The ability to weave personal and commercial relationships, to meet potential customers to convince them to become part of your company, the first-person exposure during meetings and fairs, acting as a spokesperson for their work group or company, they lead to identify a manager with an aptitude for communication, empathy towards the world and at ease with people.

Is this figure a professional stereotype? Perhaps not, in fact, character often leads you to choose your work environment for a sort of less friction towards the activities in which you are inserted.

But this is not always the case, there are managerial figures, even successful ones, who are successful in commercial activities, where contact with customers is constant and where collaboration with one's own work team is done on the field, in a group and well motivated, but who have a shy, antisocial and sometimes misanthropic character.

It seems absurd yet it is possible, a manager who has in mind not only the strategies of sales, relationships, persuasion, creation of the right feeling with customers or potential customers, but he also makes a marketing strategy of themselves.

He is well aware of his steps to achieve the goals he has set himself or that he has received from the company, steps that lead him to dinners, visits to companies, interviews, moments of collective encounters, meetings, exposure to audiences and many other manifestations of contact with the public.

This is his path, his program, his steps to take to reach budgets, a completely unnatural path for him, where he lives with stubborn reluctance having dinner with customers, talking about their own and their lives, sharing invitations and convivial moments outside of work, shaking hands at fairs and listening to anyone, speaking in public, holding courses and seminars.

Every moment of social sharing is suffered, every trip is a burden, every meeting with collaborators and customers is an onerous duty.

But all this does not lead him to undermine his professional success, an advance planned in the ways, in the times, in the intensity that he has imposed, client after customer, meeting after meeting, fair after fair.

He himself is part of his professional strategy, he himself is a customer to meet, convince and incorporate into his strategic result.

Self-discipline and severity towards oneself have not changed his character, but have created a split in personality, creating a figure who works as a relaxed manager , available in gatherings of people and fully at ease, who coexists with a person who feels like a fish out of water, who loves solitude, low profile and dull headlights.

A successful activity that can be very exhausting for those who practice it and that, after a more or less long period of stubborn resistance, usually runs out for consumption.

Automatic translation. We apologize for any inaccuracies. Original article in Italian.