The professions that die and that are born in the recycled plastic, machinery and finished products sector

The distribution of products that embrace the plastic sector, with particular reference to recycled products, plastic processing machines and also finished products made of recycled plastic , is moving quite rapidly towards unthinkable distribution channels until a few years ago.

If we consider some items or sectors where production standardization has led to the creation of technically simple products for the buyer to evaluate and where commercial competition pushes companies to find new world markets, it can be seen how the distribution model is changing quickly.

For the three families taken into consideration, the professional figure of the human resource dedicated to the sale , who is an employee or agent of little importance, had retained until a short time ago a central role in the conclusion of the product distribution operation.

Together with the traditional marketing activities, which involved launching products through fairs , communication in the specialized press and on the company website , the sales man was probably the most important pawn as he defined the conclusion of the order.

The professional, charismatic and seductive skills of the seller towards the customer, was the weight in terms of the importance of a company on the market, together with the quality of the products, the distribution and the seriousness of the team.

The management of the sales networks , especially if structured in very large geographical areas, entails high costs, an important organization, the difficulty of finding, training and keeping capable professionals in the company and operating times which are dilated with respect to the market potential.

In recent years, therefore, alternative forms of distribution of articles in which the sale had more a commercial than a technical mark have been appreciated: polymers, some machines for plastic and finished products . These commercial means are mainly web portals , generic or specialized, with an informative or purely sales character, which give the entrepreneur immediate visibility for his company and products.

Depending on the types of items to be proposed and geographic areas to be covered, we find generalist portals, such as Alibaba, where everything is sold, therefore with a low specialization, but with a high distribution, up to specialist portals, such as rMIX, which deals exclusively with the world of recycled plastic and its related industries ( machines, molds, finished products, consultants, distributors and work ) all over the world.

There are also semi-specialized portals, which deal with a sector such as that of plastic, for example, in national or regional geographical areas.

Depending on the products to be distributed and the areas of interest, the entrepreneur can choose whether to go to an international generalist portal, semi-specialized in a national or regional context or a specialized one, with automatic translations of their advertisements in the languages of those who will read, in an international context .

The web portals help the entrepreneur to reach an ever wider geographical area or / and a wider audience of people, with whom they can interact directly from the company by increasing contacts and reducing expenses.

The larger companies normally use both distribution systems, the traditional one with the sales network in the field, more for a strengthening of the brand than for a direct commercial action, while the medium-small ones find in the web portals an unmissable opportunity to be present in many countries through the network.

In this scenario that is evolving day by day, there are professionals, such as that of the agent or direct seller, who will undergo a downsizing from a quantitative or involutive point of view in hiring, to give space to new professional figures who will manage corporate communication through specialized web and social platforms.

What is the distribution line for my company?

Difficult to answer from this article as both the traditional distribution system and that through the web platforms have pros and cons depending on the company projects, the products to be sold, the areas to be covered, the size of the company and the capital available for marketing.

For the correct choice, it is advisable to rely on those who specialize in marketing communication in the field of plastic and related products .

If we look at the evolution of professional communication on the net in a detached way, we can say that the specialized, semi-specialized and highly specialized web portals are arousing the interest of customers all over the world and spending on banners, information on products, customers and sponsored communications are growing rapidly .

On the professional web portals we not only find companies that need international visibility, but also giants already well established from the point of view of the brand and products that make the web channel a further form of international distribution.

Automatic translation. We apologize for any inaccuracies. Original article in Italian.