Doing Things Well but Communicating them Poorly: + 1 – 1 = 0. Communication and Marketing

Entrepreneurs, you don't improvise , you don't get up one morning and decide that by the afternoon you can create a product or service that you don't know.

You do not acquire the technical, productive and distribution notions in a limited period of time, but they come from a clear and thoughtful reasoning in which pros and cons, technique and dedication, effort and ability, time and result are balanced.

Emerging in today's interconnected market is really difficult, your product or service must be well thought out and you must dedicate the utmost care and effort to it to give your customers a result that is, not only useful to their lives, but probably better than competition average.

Globalization has changed distribution systems and, while on the one hand they offer many opportunities, they have the drawback of being extremely crowded with more or less valid proposals, in which companies struggle to have a correct showcase of themselves.

Making good products or good services today is no longer enough if you don't know how to communicate your qualities and prerogatives to the market . Years ago it was enough to have a website, hold trade fairs, have commercial collaborators who proposed your company.

Today things have changed radically, as the internet is increasingly crowded and the proposals multiply, reducing the attention of your potential customers. Fairs are going through periods of difficulty and the sales network, also due to the company costs for its management, are in direct competition with online sales.

Getting noticed on the internet, having the opportunity to find the right attention for your company in order to attract new customers, involves commitment and dedication.

Corporate communication is a cornerstone of every large or small company , because on the internet we are all the same, but we can differentiate ourselves based on the content we create and the loyalty we build with our potential customers.

Blogs, newsletters, social pages and company articles are a valid help to the entrepreneur who wants to grow his company in his own territory or abroad. Thinking of saving on communication means closing the gate of your company and disconnecting the telephones and electricity while waiting for the end.

Correct, qualitative, punctual and professional communication creates an important reputation that will give you the right push in your business, without taking away time from you and your staff to focus on what you do well.