They have fought and tried to control the recycling market and now they look like the professors of the environment.

The group of oil-derived chemistry companies have come together in a working group and are using communication channels through social media and the internet to popularize their verb.

As we know, these societies are heavily challenged all over the world by ecologists who hold them the greatest culprits of the state of deep pollution in which the planet is located and the main devastation of the natural resources available on earth.

Surely the point of no return that forced the Alliance to give itself a different image from the one that ecologists have always attributed to it was the birth of the movement, spread all over the world, which raised the problem of the situation in which the oceans, the seas and the rivers are located. A pollution visible to the population to which they must respond in some way being the source from which the plastic cycle starts.

Not everyone obviously thinks as ecologists and not everyone sees the societies that make up the Alliance as the devil on earth. Actually to put it with a motto “you can not blame the tobacco plant if you have a lung cancer smoking”.

The producers of virgin polymer have certainly created a demand on the market and have offered products that consumers have, for fifty years, bought willingly because plastic gave undoubted advantages over other products in circulation.

As we look at the problem in a very large area, we can say that there are other products, which are considered polluting or potentially deadly, which we all know, which we are not doing, at the level of public opinion, a war without a neighbourhood.

I am referring, for example, to fossil fuels for circulation, or for energy production, which kill day after day because of their emissions. The difference is that air pollution is much less visible and communicative than plastic islands in the seas or animals that die from ingested plastic.

The Alliance probably sees this as a normal marketing activity that will bring consensus or avoid losing too much of it, in order to consolidate the turnovers of their activities. Whether there is from the Alliance, true interest in the consequences of plastics in the seas, will be to be seen over time.

What is certain is that companies do business and not charity, therefore, the public must realize that, with their own commercial behaviors, it can affect the turnover of the same before they impose a line on consumption.

This is not only applicable to Alliance companies but to all those that can adversely affect the environment, even if it complies with government pollution regulations.

Ghandi preached non-violence, but with this it cannot be said that he was not a determined and stubborn man, in fact he created a global pacifist movement that had a very high capacity for pressure.

If we take a cue, with all due respect to Ghandi, from his activity, try to think about whether the world population would one day wake up and decide that such a model of car, a glass for coffee, or deforestation to increase meat production, to give just a few examples, are no longer honestly in line with the principles of the preservation of the planet and the natural survival of life. What do you think will happen if you have to suspend the consumption of one product or another? No politician can force you to drink coffee in a glass that you no longer like, no society can influence purchases if the population does not want to do so.

We are definitely masters of our own destiny, so there is no need to wage war on those who produce products or services that harm everyone’s health, so even yours, just don’t buy or no longer use that product/service. Without extremity it would be enough to reduce consumption convincingly to bring to reason those who do not want to listen.

The problem of pollution today is not just plastic, so we need to rethink our model of life and certainly invest in culture and education to make autonomous the minds of people who, because of their cultural state, are the most influencing elements to impose choices through persuasion or lies.

Automatic translation. We apologize for any inaccuracies. Original article in Italian.